Business Psychology

How to Convince and Gain Buy-In: The WIIFY Principle

  What’s the best way to convince others and gain their buy-in?  Like many, you might believe that providing facts and rationale are the best way to win people over to your point of view.  But even a quick look at recent politics shows that facts and reason do not necessarily sway people.  I’m sure …

The Difference Between Recruiters and Business Psychologists

When I tell people I’m a Business Psychologist that helps companies choose the right people for key roles, many respond with, “Oh, you’re a Recruiter”.  Recruiters can play an important part in the hiring process, but what Business Psychologist do is very different. To make a simple comparison, Recruiters are like Real Estate Agents, and …