Surprisingly, the most important part of communication is NOT what you say or write. For example, imagine you’re walking down a busy city street and see a disheveled man holding a sign saying, “The World Ends Today”. Most likely, you wouldn’t be too concerned about the world ending. In contrast, imagine you turned on your …
What’s the best way to convince others and gain their buy-in? Like many, you might believe that providing facts and rationale are the best way to win people over to your point of view. But even a quick look at recent politics shows that facts and reason do not necessarily sway people. I’m sure …