#businesspsychology

How to Convince and Gain Buy-In: The WIIFY Principle

  What’s the best way to convince others and gain their buy-in?  Like many, you might believe that providing facts and rationale are the best way to win people over to your point of view.  But even a quick look at recent politics shows that facts and reason do not necessarily sway people.  I’m sure …

The Difference Between Recruiters and Business Psychologists

When I tell people I’m a Business Psychologist that helps companies choose the right people for key roles, many respond with, “Oh, you’re a Recruiter”.  Recruiters can play an important part in the hiring process, but what Business Psychologist do is very different. To make a simple comparison, Recruiters are like Real Estate Agents, and …

The Costs of Bad Hires; getting senior leadership to take action

What’s a company’s greatest expense?  Many might guess it’s the cost of producing products, research and development, or marketing and advertising.  However, for most companies, their greatest expense by far is employees.  Just think about the costs associated with paying salaries, benefits, etc., multiply them across all the employees in a company, and then it’s …